Cerebos was founded on the spirit of inventiveness and entrepreneurship. And even after a century, these basic values still motivate and inspire every member in the organization to continue to excel. Cerebos has enjoyed over 30 years of success in the Asia Pacific region. Many “firsts” were made, along with exciting breakthroughs and happenings that have made Cerebos what it is today.
Cerebos Pacific Limited traces its name to 1892 when a French chemical engineer decided to mix calcium phosphate with salt and invented dry-pouring salt.
The brand name “Cerebos” was registered – derived from “Ceres” for the Roman goddess of wheat harvest, and “os” from the French word for “bone” that the phosphates in salt strengthen.
Cerebos subsequently grew to include a wide range of food products, acquiring Brand & Company in 1959, but was in turn acquired by Rank Hovis McDougall PLC (RHM) in 1968.
The modern history of Cerebos thus begins in 1981 in Singapore when Cerebos Pacific Limited was formed and bought over all RHM subsidiaries in the Far East in 1982. Listed on the Singapore Exchange Securities Limited (SGX) since 1983, Cerebos was delisted in December 2012 and is now a wholly owned subsidiary of Suntory Holdings Limited.
Cerebos is now a leading company with its corporate headquarters in Singapore and provides management services to subsidiary and associate companies in the Asia Pacific. Its flagship product, BRAND'S® Essence of Chicken is the category leader. Its main markets are Thailand, Taiwan, Singapore, Malaysia, Hong Kong and China. More than 150 million bottles of BRAND'S® products were sold last year.
In Asia, the Health Supplement Division manages liquid and tablets product ranges for consumers' health and wellness needs.In Australasia, the Food & Coffee Division manages products including gravies, sauces, coffee and cooking aids marketed under established brand names including Gravox®, Fountain®, Robert Harris®, Mocopan®, Toby's Estate®, Caffe L'affare® and Gregg's®.