The “Economic” aspect of CSR takes into account direct economic value generated and distributed, including revenue, operating costs, employee compensation, environmental maintenance costs and local markets’ contributions. Cerebos also emphasizes Good Corporate Governance and Good Corporate Transparency as key drivers of economic value sustainability.
In line with our vision of adding value to our stakeholders, we provide competitive salaries for employees, are active in our community contributions and donations, as well as invest in the community through sponsorships for various community support events – including being a patron of the arts by supporting the ChildAid concerts in Singapore and Japan. In 2012, we introduced the employee volunteer leave scheme, which not only encourages employees to do their part for the community, but also shows the company’s commitment to support employee volunteerism . We also invest in environmental initiatives such as on the eco-design for our factories, the maintenance of ISO 14000 certification and Sustainable Sourcing such as Fairtrade Coffee.
We also contribute economically to the local markets in which we operate by supporting local based suppliers in that region. In markets like Thailand, Malaysia, Australia and New Zealand, we also have policies there that support the use of local resources and employment of the local populace.
Having good CSR policies will help to enhance the reputation and image of a company. The benefit of good reputation, goodwill and trust in our products enabled Cerebos to become a billion dollar company and are already helping to double that in the near future. Apart from contributing to steady turnover and profit growth, good CSR policies enhances community support and establishes Cerebos, and its products, as a key part of the community – an essential for long-term business success.