Target To Raise $30,000 For The ST School Pocket Money Fund

Cerebos Staff Take Time Out From Work To Man The Booths At BRAND’S® Charity Sales 2013

23 Aug 2013

Singapore, 23 August 2013 - Cerebos Pacific Limited is organizing its 12th BRAND’S® Charity Sales on 11-12 September 2013 in aid of The Straits Times School Pocket Money Fund (STSPMF). Held from 11am – 7pm at China Square Central main atrium, all proceeds (including cost of the BRAND’S® products) will go towards the Fund.

Cerebos was one of the earliest supporters of the STSPMF and has adopted the Fund as its corporate charity since its inception in 2000.  The company has been a strong advocate of the STSPMF as part of its Corporate Social Responsibility (CSR) raising funds annually through various innovative means. The BRAND’S® Charity Sales is one of these initiatives. Managed by its own staff, the charity sales will have BRAND’S® products sold at attractively discounted prices during the 2-day event. Last year’s charity sale managed to raise over S$30,000 for the Fund. Over the past 10 years, more than S$207,000 has been raised from the sales.

While appreciating the previous years’ success, Cerebos’ President and Group Chief Executive Officer, Mr. Eiji Koike was mindful of the current economic situation and hopes to continue obtaining the support of customers in raising funds. “Although the Fund has received full charity status since last year, it does not receive any special or additional funding. The Fund has disbursed an average of $5m and helping over 10,000 children yearly. In 2013, an additional $1.5m is earmarked to extend the assistance to post-secondary students in ITE, JCs and Polytechnics. With the extension of the Fund to post secondary students in 2013, Funds raised go to children and youth from low-income families to help cover the costs of their meals in school and their schooling needs. We are aware that the economic conditions this year are more challenging and have set our sights accordingly.

Cerebos is thankful to its staff for volunteering their help at the sales. More importantly, organizing the BRAND’S® Charity Sales 2013 is a great way for the company to appreciate the many consumers of BRAND’S® health supplements and also persuade them to do something for a good cause at the same time.”

Over the years, there have been more families which require the help of the STSPMF to ensure the smooth continuation of their children to attend school. As a newly-formed charity, the Fund requires a steady fundraising stream to remain sustainable so as to help more children.

For more details on the BRAND’S® Charity Sales 2013, please see attached or call 6212 0100.

Details of the Cerebos BRAND’S® Charity Sales are as follows:-

Date: 11-12 September 2013 (Wednesday – Thursday)

Time: 11am – 7pm

Venue: 18 Cross Street China Square Central Level 1 Atrium

Nearest MRT station: Chinatown, Raffles Place