Cerebos Staff Take Time Out From Work To Man The Booths At BRAND’S® Charity Sales 2012

17 Sep 2012

Cerebos Pacific Limited is organizing its 11th BRAND'S Charity Sales on 18-19 September 2012 in aid of The Straits Times School Pocket Money Fund (STSPMF). Held from 11am-7pm at China Square Central, all proceeds (including cost of the BRAND'S products) will go towards the Fund.

Cerebos, a founding company of the STSPMF, has adopted the Fund as its corporate charity since its inception in 2000 and has been strongly supporting the STSPMF as part of its Corporate Social Responsibility (CSR) through various innovative means. The BRAND'S Charity Sales is one of these initiatives. Managed by its own staff, the charity sales will have BRAND'S products sold at attractively discounted prices during the 2-day event. Last year's charity sale managed to raise over S$31,000 for the Fund. Over the past 10 years, more than S$176,000 has been raised from the sales.

While appreciating the previous year's success, Cerebos' President and Group Chief Executive Officer, Mr. Eiji Koike was mindful of the current economic situation and targets to raise $25,000 this year. "Despite obtaining full charity status this year, the Fund still needs to raise around $5 million annually for more than 10,000 children, to cover the costs of their meals in school and a portion of their books. We are aware that the economic conditions this year are more challenging and have set our sights accordingly.

Cerebos is thankful to its staff for volunteering their help at the sales. More importantly, organizing the BRAND'S Charity Sales 2012 is a great way for the company to appreciate the many consumers of BRAND'S health supplements and also persuade them to do something for charity at the same time."

Over the years, there have been more families which require the help of the STSPMF to ensure the smooth continuation of their children to attend school. As a newly-formed charity, the Fund requires a steady fundraising stream to remain sustainable so as to help more children.

For more details on the BRAND'S Charity Sales 2012, please see attached or call 6212 0100.