Executive Vice President & Chief Commercial Officer, Health Supplement Division
Ms. Neerja joined Cerebos Pacific Limited in January 2015. She reports to the Group CEO and is responsible for achieving short and long terms financial and strategic objectives for the Health Supplement Division, with direct responsibilities for the profit and loss, by brand, channel and market for the health supplements business.
Ms. Neerja has more than 25 years of experience working across various industries including automotive, consumer goods and pharmaceutical. Prior to joining Cerebos, she was the Global Marketing Head, for Novartis’ OTC brands such as Voltaren, Clearasil and Sandoz. She holds a Masters of Management Information Systems from University of Arizona, The Eller Graduate School of Management, USA and a Masters in Business Administration from Punjab Agricultural University, India.
Dick Lee Cheah Tseh
Senior Vice President, Regional Operations & Regional Product Development
Mr. Lee joined Cerebos Pacific Limited in August 2003. He has over 26 years’ experience in the food, flavor and fragrances manufacturing industries in leading multinational companies. He reports to the Group CEO and oversees the manufacturing and factory operations of the CHSD including operations relating to new product, process & packaging development, factory upgrading and factory expansion. Mr. Lee graduated with a Bachelor degree in Food Science & Technology from the Agricultural University of Malaysia.
Senior Vice President & General Manager, Cerebos Thailand & IndoChina
Mr. Wongsuphasawat joined Cerebos (Thailand) Ltd in January 1996 as Marketing Manager and was promoted to General Manager, Marketing & Business Management in July 2005. He has over 25 years’ marketing experience in the FMCG business. He reports to the Group CEO and oversees the marketing, procurement, human resources and legal functions of Cerebos (Thailand) Ltd and IndoChina. Mr. Wongsuphasawat holds a Bachelor in Marketing (Magna Cum Laude honours) degree and a MBA degree from Assumption University.
Agus Setio Joewono
Vice President & General Manager, PT Cerebos Indonesia
Mr. Joewono joined Cerebos Pacific Limited on 21 June 2013. He has over 15 years' experience in innovation, brand building and strategic business planning. He reports to the Group CEO and is responsible for managing the BRAND'S® business in Indonesia. Mr. Joewono graduated with a Bachelor of Economics, majoring in Marketing Management from University of Surabaya, as well as a Masters in Marketing Management from PPM Graduate School of Management, Jakarta-Indonesia. He is also a Certified Professional Marketer from CPM-Asia Pacific, Singapore.
Vice President & General Manager, Cerebos (Hong Kong) Limited & BRAND’S® Export Market
Mr. Chow was appointed General Manager of Cerebos (Hong Kong) Limited on 6 August 2007. Mr. Chow reports to the Group CEO and is responsible for managing the business operations in Hong Kong. He assumed the additional role of heading the BRAND’S® Export Market in May 2012. He has more than 21 years’ experience in the FMCG Multinational Corporations and Retail apparel industry. Mr. Chow holds a Bachelor of Arts degree from the Hong Kong Polytechnic University and a MBA degree from the Chinese University of Hong Kong.
Isabella Tan Lai Yuen
Vice President & General Manager, Cerebos Singapore, Brunei & Philippines
Ms. Tan joined Cerebos Pacific Limited in 1996 as Marketing Manager. She was promoted to Vice President, Regional Marketing in April 2004 and appointed to her current position in November 2011. She has more than 23 years’ experience in marketing and business development in wide ranging industries from fast moving consumer goods to Swiss timepieces and paper packaging. Ms. Tan reports to the Group CEO and is responsible for the BRAND’S® business in Singapore, Brunei and Philippines. Ms. Tan was awarded a Gold Medal for her Diploma in Sales & Marketing by the Marketing Institute of Singapore. Ms. Tan holds a Masters of Business Administation from Rutgers Business School, The State University of New Jersey.
Koh Joo Siang
Vice President & General Manager, Cerebos (Malaysia) Sdn Bhd
Mr. Koh joined Cerebos (Malaysia) Sdn Bhd as General Manager on 22 August 2006 and was appointed as director of Brand’s & Co (Malaysia) Sdn Bhd in September 2011. He reports to the Group CEO and is responsible for the BRAND’S® business in Malaysia. Mr. Koh has over 26 years’ experience in the FMCG industry. Mr. Koh holds a Master of Business Administration degree from IMC (UK).
Vice President & General Manager, Cerebos International Health Limited Taiwan
Ms. Huang was appointed as the general manager of Cerebos International Health Limited Taiwan on 1 April 2014. She reports to the Group CEO, and is responsible for the BRAND’S® business in Taiwan. Ms. Huang holds a master degree in Business Administration from the University of Michigan and is experienced in the fields of direct marketing, e-commerce and branding management.